1. Situational Analysis

 Problem Analysis- Lessons learnt from MDG implementation

The evaluations of Millennium Development Goals (MDGs) progress undertaken in in 2015 indicated that performance was mixed with both success and failures recorded within countries as well as among the different Goals. Successes are largely associated with national leadership in mainstreaming MDGs into the national development planning process, adequate financial investments and broad-based stakeholder participation.

Another important lesson in MDG implementation was that the aggregation of data on progress masked the stark difference in realization of the Goals among poor and marginalized population within countries and regions. These included women, children, the disabled and migrants. It was also evident that progress was least in area in conflict or emerging from conflict thus confirming the inter-linkages between development and peace. This is further confirmed by the current wave of migrants to Europe from the middle east; caused mainly by ongoing conflict and insecurity, and sub-saharan Africa, from where people are mainly fleeing from poverty and destitution caused mainly by neglect, marginalization and corruption.

It was also apparent that the non-participatory nature of the process of setting up the Goals contributed immensely to the slow pace of acceptance and adoption of the MDGs by all stakeholders especially during the first five years of implementation (2000-2005).

These lessons served as critical guidance in the formulation process of Agenda 2030 and its Sustainable Development Goals (SDGs); hence the guiding principles in the formulation of the new agenda were participation, inclusion and transparency. Outreach and consultations with stakeholders using conventional means as well as innovative and modern communication technology characterized the formulation processes. This afforded stakeholders the opportunity to input into the discussions at global, regional and national levels.

These unprecedented global consultations which informed the crafting of Agenda 2030 by ensuring sustained citizen and stakeholder engagement throughout the formulation process will be also critical in the implementation phase, including in the monitoring and follow up efforts. For this to happen, stakeholders at the national level need to be aware of the Goals as well as the steps being taken by their national governments to domesticate and mainstream them into national development plans. In addition to creating awareness of the Goals, their capacities will need to be built and/or strengthened for improved confidence to effectively engage in implementation.

Governments on their part will need to take leadership in implementation, demonstrate political willingness to deliver on the agenda and create conducive and enabling environments for multi-stakeholder participation and buy in.

• Moving from MDGs to SDGs

Following the historic adoption and global launch of the 2030 Agenda for Sustainable Development, the UN SDG Action Campaign was mandated by the UN Secretary General to provide support around the mainstreaming and implementation efforts.

The three primary objectives of the renewed mandate are: (i) building political will for successful implementation, locally, regionally and globally; (ii) mobilizing and steering stakeholders, both current and new, and; (iii) encouraging popular ownership of the agenda around the world.

The new global agenda is focused on people and their prosperity; balancing the relationship between human needs and their environment, recognizing the implicit linkages between peace and sustainable development and recognizing that no single group or entity can do it alone, hence the critical role of partnerships in implementation, based on the fundamental principle of leaving no one behind.

The agenda does tie in neatly with the priority areas of the Charter for the future; its first two main principles; people and dignity strives to ensure that over the next 15 years, people everywhere in the world enjoy a life dignity free from fear and deprivation. This will be achieved through equitable economic growth and decent work for all.

As per its new mandate, the UN SDG Action Campaign will become an advocacy and public engagement entity for the SDGs that will continue to support the efforts of the UN Development System, and steer the actions of external partners for a coherent and integrated approach in the support of the Goals This will be achieved by building political will, encouraging public ownership, and mobilising stakeholder advocacy.

Based on the renewed mandate of building political will for the SDGs and encouraging stakeholder ownership of the Goals, the vision of the UN SDG Action Campaign will be the existence of sustained political commitment to the SDGs at all levels in every country. The Campaign’s mission will be the mobilisation of stakeholders and citizens to influence and bring about change for the achievement of the SDGs.

The three core objectives that the campaign will strive to achieve are:

• Ownership of SDGs exist among all stakeholders.
• Citizens supported and empowered for active engagement in SDGs tracking and Accountability
• Conducive environment for multi-stakeholder engagement and innovation for SDG implementation exists and is sustained

2. Overarching Strategic Approach:

The implementation strategy of the UN SDG Action Campaign will ensure the full involvement of and synergy with the broader SDG mainstreaming efforts of other parts of the UN-system, including the UN Department of Public Information, the UN Non-Governmental Liaison Service, the SDG Advocates, the UN Development Group, the Office of the Special Adviser on 2030 Agenda for Sustainable Development and the Office of the President of the UN General Assembly. This is further detailed out under the governance structure of the campaign.

Under this overarching strategic approach, the UN SDG Action Campaign will pursue three main areas of work

• Popularizing the goals;
• Citizen-led SDG tracking and accountability;
• Partnerships and innovation

These proposed strategies will build on the existing efforts as well as new and emerging strategies anticipated as necessary to help the campaign fulfil its mandate. This will include leveraging partnerships and connecting with the leadership advocacy mechanisms and forums within and outside the UN through which political will can be enhanced at the local, regional and global levels

3. Strategic Areas of Work

• Popularizing the SDGs

In the first few years of SDG implementation, the campaign will focus of popularizing the goals through innovative and creative communication mechanisms and engagement of major stakeholders, in this area such as the media. Existing efforts to mainstream and adapt the goals at the national and sub-national will be mapped to identify and therefore determine gaps and potential areas where the Campaign can provide support to positively influence the process of maximizing and leveraging efforts to build and sustain political will and multi-stakeholder ownership and participation.

The campaign shall identify leaders and champions, particularly the local media; and explicitly build on the existing partnerships and efforts to launch the SDGs, to enhance the goodwill of leaders as well as build the knowledge base of other stakeholders.

This will include identification of resources as well as support to civil society organisations; facilitate capacity building, trainings and forums to campaign on the key principle of the SDGs; i.e. leaving no one behind, and key stakeholder groups such as Parliamentarians, government sectors across the board, students, youth, women, practioners, faith leaders, business and entrepreneurs etc.

In addition to creating awareness of the SDGs as well as the inter linkages, emphasis will be placed on campaigns and advocacy initiatives to address the drivers of inequalities including marginalization, injustice, corruption as well as conflict and insecurity

• Citizen driven SDG Tracking and Accountability

The campaign will support and promote Collection, collation and analysis of independent citizen data through citizen driven data initiatives such as Myworld, to complement big data and qualitative data, to support SDG accountability and to contribute to analytical rigour for policy prioritization of as well as review of implementation.

The campaign will work closely with Parliamentarians, Faith Based Groups, the media and citizen to support generation on real time citizen feedback on SDG implementation as well as facilitate citizen-state engagement on SDG implementation as an important aspect of the SDG tracking and accountability mechanisms.

• Partnerships and Innovations

As stakeholder mobilization and inclusion is a key catalyst for building and maintaining political will, the campaign will continuously advocate for and encourage governments to create space for multi-stakeholder engagement and support and engage partners in reviews of implementation to share best practices, lessons learnt and develop new solutions to scale up impact.

The campaign will continue to facilitate engagement platforms; started during the formulation of the SDGs; both on and offline including the Worldwewant on line platform as well as offline dialogues between stakeholders, including communities and their leaders for feedback from citizens on progress of implementation.

AFRICA WORK PLAN: 2016-2018

 

Key activities	Indicators (and Baseline)	Milestone Year 1	Milestone Year 2	Target Year 3	Expected impact	Inputs
OUTPUT 1: Output 1. SDG Public awareness creation & Stakeholder engagement
1.1. Production and distribution of SDG toolbox/Resource kit for UN Country Teams	– Number of SDG toolbox produced – Number of UN Country Teams that use the toolbox	– 1 SDG toolbox produced	– 5 UN Country Teams use the toolbox	– 15 UN Country Teams use the toolbox (5 per region)	Awareness of the SDGs created amongst multiple stakeholders; overall it is expected that 500,000 citizens will be reached annually
1.2. Production and distribution of SDG toolkits for civil society & Parliamentarians	– Number of toolkits produced (baseline: 0) – Number of stakeholders that use the toolkit (baseline: 0)	– 1 toolkit produced for parliamentarians – 1 toolkit produced for civil society	– 20 National parliaments -5 Regional parliaments -1 Continental parliaments – 10 CSOs Trained & use the toolkits	– 10 additional national parliaments   10 additional CSOs   Trained & use the toolkit
1.3. Support to Regional and National Parliaments on SDG implementation	– Number of national/regional parliaments with functioning SDG committees (baseline: 0)	-10 national parliaments & 2 Regional parliaments have SDG committees	-25 national parliaments & 4 Regional parliaments have SDG committees	-30 national parliaments 4 Regional & 1 continental parliaments have SDG committees
1.4. Organization of annual Parliamentary SDG Conference at Continental and Regional level	– Number of national & regional parliamentary conferences organised – Number of national & regional parliaments participating in conferences (baseline: 1 continental)	– 1 continental conference -35 national parliaments, -4 Regional parliaments & 1 continental parliament Participate in Parliamentary conferences	-1 continental conference – 2 regional conferences organized with participation of continental institutions -AU; ECA & AfDB	-1 Continental conference -2 Regional conferences organized with participation of Other parliamentarians from other continents; Europe, Asia & Latin
1.5. Creation & Management of the SDG Action Africa platform	– Number of partners engaged in the platform (baseline: 0)	– 100 partners engaged in platform	– 50 additional partners engaged in platform	– 50 additional partners engaged in platform
1.6. Thematic SDG Action Campaigns   – Inequality – Financing (FFD) – Justice, Peace & Security	– Number partners reached with capacity building sessions -Number of partners reached with awareness raising campaigns (baseline: 10 partners in 2015) – Number of localized versions of the SDG Action Challenge and Awards (baseline: 0)	– 20 partner organisations trained – At least 5 partners launch campaigns   -50, 000 citizens reached   -1 SDG Action challenge launched	– 25 partner organisations trained – At least 10 partners launch campaigns   50, 000 citizens reached   -2 SDG Action challenges launched	– 25 partner organisations trained – At least 10 partners launch campaigns   50, 000 citizens reached   -2 SDG Action challenges launched
OUTPUT 2: Creative and Innovative Communications
2.1. Facilitate media engagement in SDGs	-Number of media houses trained on SDGs   -Coverage of SDG related content in news media   -Media outlets establish links with SDG studio	-25 media houses & new outlets trained on SDGs -20 news outlets feature weekly SDG related content – 10 media houses get linked to SDG studio & relay content from the studio	-25 media houses & new outlets trained on SDGs -20 news outlets feature weekly SDG related content – 10 media houses get linked to SDG studio & relay content from the studio	-25 media houses & new outlets trained on SDGs -20 news outlets feature weekly SDG related content – 10 media houses get linked to SDG studio & relay content from the studio	Creation and maintenance of innovative communication mechanisms for knowledge sharing & learning on SDG implementation
2.2. Facilitation of Virtual Reality screenings	– Number of Virtual Reality screenings facilitated (baseline: 0 in 2015)	– 1 Virtual Reality screening facilitated	– 3 Virtual Reality screenings facilitated	– 5 Virtual Reality screenings facilitated
2.3. Exhibition hubs & Virtual Reality screening	-Number of high level events in which VR screening is done (baseline: 0 in 2015)	– 5 exhibition hubs setup & VR screenings done during major regional meetings; AU, AfDB, PAP, ECOWAS etc.	5 exhibition hubs setup & VR screenings done during major political meetings; AU, AfDB, PAP ECOWAS etc.	5 exhibition hubs setup & VR screenings done during major political meetings; AU,  AfDB, PAP ECOWAS etc.
2.4. Dissemination of YouTube Change Ambassadors programme	– Number of youth organizations engaged in the programme (baseline: 0)	– 10 youth organizations engaged in the programme	– 50 youth organizations engaged in the programme	– 50 youth organizations engaged in the programme
OUTPUT 3: People Driven Data for SDG Monitoring & Accountability
3.2. Dissemination of MY World 2030 partner toolkit and question library	– Number of UNCTs trained on the tool kit (baseline: 0) – Number of Partners trained on the tool kit (baseline: 0) – Number of partners using the toolkit (baseline: 0)	– 10 UNCTs trained on the tool kit – 15 partners trained on the toolkit   -10 partners using the toolkit	– 10 UNCTs trained on the tool kit – 15 partners trained on the toolkit   -10 partners using the toolkit	– 10 UNCTs trained on the tool kit – 15 partners trained on the toolkit   -10 partners using the toolkit	Citizen generated data available and contribute to data for SDG monitoring
3.3. implementation of customized national, sub-national and thematic MY World 2030 surveys	– Number of customised country surveys (baseline: 7 in 2014) – Number of thematic surveys (baseline: 0)	– 1 country survey carried out – 1 thematic survey carried out	– 5 country survey carried out – 1 thematic survey carried out	– 5 country survey carried out – 1 thematic survey carried out
3.4. Dissemination of Myworld outputs	– Number of Exhibitions/ Disseminations held – Number of Thematic campaigns developed (baseline: 0)	– Myworld Exhibitions held in 2 countries & 1 continental event   -3Thematic campaigns developed on inequality, financing and Peace, Justice & security	– Myworld Exhibitions held in 5 countries & 2 continental events -Thematic campaigns on inequality, financing and Peace, Justice & security implemented in 5 countries	– Myworld Exhibitions held in 5 countries & 2 continental events   -Thematic campaigns on inequality, financing and Peace, Justice & security implemented in 10 countries
3.5. Prepare Citizen SDG monitoring reports	– Number of citizen SDGs, monitoring reports produced (baseline: 0)	-2 countries do citizen SDG reports	-10 countries do citizen SDG reports	-30 countries do citizen SDG reports
OUTPUT 4: Inclusive citizen dialogues and participation for advocacy and policy change
4.1. Humans of MY World photo-narrative series	– Number of stories collected (baseline: 1 country in 2014) – Number of partner-led localized versions of Humans of MY World (baseline: 1 localized versions in 2014)	– HOMY stories collected in 2 countries – 2 partner-led localized versions of Humans of MY World	– HOMY stories collected in 10 countries – 10 partner-led localized versions of Humans of MY World	– HOMY stories collected in 10 countries – 10 partner-led localized versions of Humans of MY World	Conducive environments for multi- stakeholders to engagement,  dialogue and influence SDG implementation
4.2. SDG Advocacy Campaigns & citizen-state engagement	– Number of CSO Advocacy campaigns designed and implemented – Number of citizen engagements with Policy makers and parliamentarians (baseline: 0)- Number of countries with parliament actively engaged in SDGs	– CSO advocacy campaigns carried out in 2 countries   -5 countries organize multi-stakeholder SDG reviews   -2 Parliaments organize citizens reviews	– CSO advocacy campaigns carried out in 10 countries   -15 countries organize multi-stakeholder SDG reviews   -10 Parliaments organize citizens reviews	– CSO advocacy campaigns carried out in 10 countries   -10 countries organize multi-stakeholder SDG reviews   -10 Parliaments organize citizens reviews
4.2. Multi-stakeholder consultations on SDGs	– Number of countries in which multi-stakeholder consultations take place   -Number & type of stakeholders engaging in the consultation (baseline: 0)	– SDG stakeholder consultations done in 1 country   -At least 40 stakeholders engaged in the consultation in each country	– SDG stakeholder consultations done in 10 country   -At least 40 stakeholders engaged in the consultation in each country	– SDG stakeholder consultations done in 10 country   -At least 40 stakeholders engaged in the consultation in each country
4.3. World We Want platform and organization of consultations on the platform	– Developing a customized version (Africa we want) Platform (baseline: 0) – Number of users of World We Want platform (baseline: 0 users)- Number of consultations organized on the platform (baseline: 0 consultations)	-AWW platform exists and in use     -100,000 users suing the platform     -2 online consultations organized on the platform	-200,000 users suing the platform       -2 online consultations organized on the platform	-500,000 users suing the platform       -2 online consultations organized on the platform
4.4. Installation of We the Peoples Hubs and Data Playgrounds	– Number of events/venues where We the Peoples Hubs and Data Playgrounds are installed (baseline: 15 in 2015)	– We the Peoples Hubs and Data Playgrounds installed in at least 2 venues/events	– We the Peoples Hubs and Data Playgrounds in use in at least 2 venues/events	– We the Peoples Hubs and Data Playgrounds in use in at least 2 venues/events